According to Recode news, Pokemon GO has generated over $1 million per day. This is despite the fact that Pokemon GO has seen a steady decline in users since its initial launch back in July.
And during Pokemon GO's Halloween event, in which spooky Pokemon appeared everywhere, Pokemon GO brought in around $3 million per day.
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| One of the many spooky Pokemon that appeared during the Halloween event |
It should be noted that Pokemon GO does not host ads in the game like other mobile games do. Instead, Pokemon GO makes money off of micro transactions, which are small and quick purchases that can be made in game.
More recently, the local governments in the Tohoku region of Japan, the region that was affected by the 2011 tsunami disaster, paid Niantic around $290,000 to host a week long Pokemon event. During the event, a rare Pokemon called Lapras would spawn in the region. This was done in hopes of increasing tourism to the region, which was badly affected by the tsunami.
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| Various items you can buy in the Poke Store |
In Pokemon GO, players can spend real money to buy coins. These coins can be used to buy items that help players find and catch Pokemon. Lures are a special item players can buy that causes Pokemon to appear around the Pokestop a lure is dropped. This has promoted some store owners to buy and drop lures at their stores as a way of drawing in customers.
Niantic also makes money through also sponsored Pokestops, where companies can pay to have a Pokestop created on a particular store. McDonalds has begun experimenting with sponsored Pokestops, paying Niantic to turn several of their Japanese stores in into Pokestops.
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| A Pokestop in Japan sponsored by McDonalds |
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During the event, dozens of Lapras Pokemons spawned in the Tohoku region as a way of increasing tourism
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